Search engine optimisation (SEO) often triggers a variety of response from business. Those who consider it an evil to those who have drunk the coo-lade and it just did not work out for them.
With clients we always encourage them to stay away from manipulative, after the fact SEO approaches, and rather suggest to them to take a content first, SEO informed approach.
Therefore any site content created should be crafted to complement the ongoing SEO strategy for the site in question. This, complemented by regular use of the site and the updating of content builds the natural search presence of the site.
So if you business site is suffering from a lack of traffic and under performing for customer acquisition why not contact us to help you develop a content first, SEO informed approach.