Are you part of the conversation?
Twitter has become one of the most effective methods of communicating efficiently and quickly with clients and potential customers.
At Grid Giant we find that our Twitter feed provides an effective way of communicating quickly and succinctly with clients. It complements the traditional email mailing list without the spam problems. More importantly it offers a public point of conversation, if your clients are always contacting you saying they love your product then those endorsements are often trapped in private email and reprint impairs their authority.
However if you move the conversation to Twitter then those positive replies are made public.
GridGiant offers effective Twitter integration in to websites, when you release a new product, tweet it as well.